Based on this article, and the one that recently got Sean rather upset, I think we should get a pool going on what will be Christopher Hitchens's next subject. My money's on "Why Not Eat Puppies?"
Thursday, September 11, 2003
Media Planning based on a new demographic
"It's not that we're necessarily going to run ads for skinny people on shows that skinny people watch," she explains. "It's more about understanding what the marketing implications are for people of different weight classes and then building a media strategy around that."How ethical is this and should it be regulated? To what extent?
For example, she says it would have huge implications for food marketers-particularly fast-food chains-if regulators were to move forward with plans to regulate certain types of food advertising, much the way they did with alcohol and tobacco ads.
Under tobacco marketing rules, tobacco brands are not allowed to purchase ads in magazines that have a significant composition of underage readers. "Let's hope it doesn't get that far, but if it does, we may not be allowed to advertise certain food products on shows that reach a high composition of overweight people," Nathan predicts.